Driving employer adoption through inclusive hiring features
From compliance to confidence: bridging legal, UX, & B2B needs
Content design was the connective tissue that made this sensitive, legally complex feature not only usable—but valuable—for both job seekers and employers. By simplifying compliance, fostering trust, and enabling clear technical adoption, this project showcased how thoughtful content design drives real business outcomes.
Role
Content Strategist
Team
UX Developer
UX Designer
Product Manager
Legal counsel
Deliverables
High fidelity mockups
Prototypes
CONTEXT
CHALLENGE
Employers are increasingly seeking ways to support diverse hiring practices and meet Equal Employment Opportunity (EEO) compliance. However, many lacked easy-to-use tools for collecting candidate demographic data in a compliant, user-friendly way.
Indeed recognized this opportunity to not only support employers' DEI goals but also differentiate itself in a competitive job posting market. The challenge: introducing optional EEO questions into the apply flow in a way that was legally sound, clear to job seekers, and compelling to employers.
As a content designer, my job was to ensure the right words bridged the gap between compliance, user experience, and business value.
results
✦ Increased employer adoption of the EEO feature by making the value proposition clear: streamlined compliance support and enhanced DEI capabilities.
✦ Positioned Indeed as a proactive partner in diversity hiring efforts, improving competitive differentiation.
✦ Strengthened employer trust by transparently explaining data privacy practices and integration steps.
Talk to me.